What is the Value of Web Design to Your Business?
Well, that’s a good question, isn’t it? What is the value of web design to your business?
It doesn’t matter if you’re a small company, a medium-sized one, or a Fortune 500 corporation. Your website’s value depends largely on how well the purpose of the site has been defined. That starts with having a strategic business plan coupled with realistic goals. Together, the two will help you accomplish web design and produce a successful web site with a measurable value to the organization.
So to help you identify just how much web design is worth to your company, let’s start with the basics.
Identify your goals for the website. What types of users are you expecting to use the site? Are you eyeing prospects, clients, investors, employees, jobseekers or others? Know your target site user. Then start determining what the website needs to accomplish. You want to make it clear if the site will be an on-line marketing tool or just a duplicate of your business in an online format.
A well-designed web site has the following aspects:
- Design – This is the extension of the corporate marketing image. This should look the way visitors expect it to look.
- Content – Good content can sell ideas, concepts, products and services. This is why it’s important to get a good copywriter that uses the AIDA technique. AIDA stands for Attention, Interest, Desire and Action. You want good copy that provokes your desired response. Many organizations fail to realize the value of good content and end up using and re-using old content.
- Functionality – This involves the management of content created and accessed on the website.
All together, these three aspects play an important role in corporate branding. They are also vital in creating a positive interactive user experience.
They say first impressions last. And that’s true of websites, too. A website that has poor web design not only fails to deliver its goals. It may even alienate the already existing client base. It can make consumers lose confidence in the brand and the entire organization.
Therefore, when hiring a firm to do your web design, always ensure you do your research and you plan things well. There are many things that go into the creation of a successful website and if you end up choosing one that cannot deliver the desired results, you may be spending money that you cannot recoup.
What is the value of web design to your business? It could be immeasurable. But only if it’s done right. Now it’s time to set a budget!