Setting a Budget for Web Design
They say you get what you pay for. When building a website, that is certainly true.
When a company fails to budget properly, any of the following can happen:
- The web design ends up costing more than expected,
- The site doesn’t have all the desired functionality, and
- The site doesn’t look as good and leaves a bad impression on customers and prospects.
Fortunately, the above scenarios can easily be avoided by simply making sure that a budget is set and the groundwork is laid down properly. Here’s how to set a budget for your web design.
- Have a clear idea of what you want for the site.
Creating site specifications that clearly states what you need for it to do is always the first step. Among the things that must be considered are:
- Design – how much customization is needed?
- Content – How much unique content will the site need?
- Functionality – Is a more complex contact form needed?
- Solicit proposals.
Once you know what you want, you can start looking for web design firms that would fit your specifications. Proposals from web design agencies or even freelancers are needed so you can see inputs and reasonable estimates. You need to look for one whose proposal matches what you laid out.
Keep a keen eye out for those who can actually propose how to reduce costs while still meeting your requirements.
- Match expectations and cost.
With the specs and proposals all at hand, you may come to realize that what you want for your site actually costs more. Do not feel bad about it. It actually puts you in a good position to review your web design for their value versus the cost. It will also give you a chance to look at other options.
The following will most likely have the biggest disconnects:
- Web design –Customized imagery keeps the site from being boring and text heavy. But images are time-consuming to create and costly to boot. Unfortunately, using stock photos means you also end up with a rather generic-looking web site.
- Content – Just like images, content is also time-consuming. And contrary to what many people think, good content can also be very expensive. It’s not really something that someone can just whip out at a moment’s notice.
- Functionality – Firms don’t usually have an idea of the actual cost of site functionality. A little e-commerce then, can shock when it cost’s thousands of dollars to include in.
When creating a budget for your site’s web design, check the initial proposals before settling on a budget. This way you can prevent surprises own the line.